Propellerprints
Propellerprints

Designer: Propellerprints

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Propellerprints is the home of contemporary, colourful and cheerful greeting cards & prints. Strong colours, bold shapes combined with a modern, streamlined aesthetic sets Propellerprints designs apart. Australian-born designer Alex Jefferson has lived in Dublin since 2000 but grew up in Sydney, Australia and uses the influences of the colours and shapes of Australian flora in her work.

Propellerprints Alex Jefferson 14

About Propellerprints

Australian-born designer Alex Jefferson has lived in Dublin since 2000 but grew up in Sydney, Australia and uses the influences of the colours and shapes of Australian flora in her work. The grey-green of eucalyptus leaves, the golden yellow sundrops of wattle flowers, bright green ferns unfolding in the rain-soaked bushland ... they’re probably all curious, unknown images for anyone with a European base, but they sing to Alex and provide constant inspiration. By channelling these influences into creativity.

Alex designs a range of contemporary card and prints with life, vibrancy and personality. Alex's style is modern, streamlined and graphic, with rich, bold shapes and colours a constant feature of her designs.

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Designs start as sketches with ideas coming from photos, shapes and colour combinations frequently forming the spark of a graphical idea. Sketches are worked up digitally and a recurring colour palette is tested and played with ... greens, blues and golden yellows are frequent players in the designs. Strong shapes and a clean, crisp aesthetic guide the designs towards their resolution.