Deirdre's background as a store manager with Hickeys has, she says, proven invaluable experience when it comes to running her own business. "Not only was Hickeys a lovely place to work but it taught me a lot," she says.
"What I realised is that you are really only managing time. If you treat people with respect and let them get on with their jobs, it is really only time that you are managing," she says.
Working there also provided valuable insight into budgeting and putting proposals together, dealing with people at a professional level and also provided an insight into what consumers buy (sometimes as opposed to what they think they want when they come into the store).