Pure Baroque by goldsmith Helena Malone

Dublin-based jewellery designer and goldsmith, Helena Malone, has just launched her latest collection entitled Pure Baroque.

Photo of Pure Baroque by goldsmith Helena Malone

Her exquisite new collection contains unique pieces of jewellery in gold, silver and natural baroque pearls. The designs are contemporary and minimal in order to showcase the natural beauty of the pearls which truly speak for themselves in this desirable collection of modern, yet classically-inspired jewellery.

Photo of Pure Baroque by goldsmith Helena Malone

Helena has fast become known in the industry for her perfectionism and her strong design sensibility. Nothing she does is by accident and each aspect of her designs is carefully considered.

Photo of Pure Baroque by goldsmith Helena Malone

Each piece in this latest collection utilises as much recycled gold and silver as possible, as the designer also strives towards making her business as sustainable and environmentally-friendly as possible.  “It is a choice I am making as a maker towards better environmental practice, openness and sustainability,” says Helena. “It is a business principle of mine to actively promote sustainability by also encouraging the recycling and re-loving of a customer’s existing jewels by re-using the metal and stones.”

Photo of Pure Baroque by goldsmith Helena Malone

While she is aware that jewellery making does, in fact, utilise natural resources, Helena says that she is nonetheless committed to making her business as low impact as possible by taking small steps to avoid waste. She believes that, as a small, artisan producer of jewellery, it is possible for her to make immediate changes to her business in order to reach her goal of making “beautiful jewellery, with a conscience, for the customer who cares”.

Photo of Pure Baroque by goldsmith Helena Malone

Earlier this year Helena was awarded the accolade of Jewellery Designer of the Year 2018 at the Irish Fashion Innovation Awards. Her new Pure Baroque range of jewellery is currently available at Create in Brown Thomas in Dublin.

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