Why did you decide to produce a range of clothing for babies and children rather than adults?
It's the old cliché. I was on maternity leave having had my baby girl and I wanted to print on some baby rompers for her. I was a regional visual merchandiser at the time. I didn't know much about independent baby clothing brands and I was looking for something a little different to the mainstream. So I sketched some vintage harlequins and jesters. My father-in-law, who'd previously screen printed t-shirts, was always encouraging me to get printing because he had the screens and equipment and eventually I took the screens and made my first prints.
Do customers respond well to the fact that the clothes are designed in Ireland?
Eighty percent of my online customers are Irish and they like to support Irish. Customers buying gifts to send abroad also love that they are designed here.