Liberty Hall is probably one of Dublin’s most controversial buildings — it divides public opinion like few other structures in the city. Yet the building, which is often disregarded by the city’s inhabitants as ugly and out-of-place, features on Jando Design’s most popular print and has won the company numerous awards and design contracts as well as collaborations and new customers.
“Liberty Moon is my favourite piece from our collection,” says co-founder of Jando, Owen McLoughlin, who runs the business with his wife Julie.
“Myself and Julie have a rule when designing a piece that if it is not good enough for our own wall then it’s not going on anyone else’s wall and we wear our love for Liberty Hall on our sleeves. It’s one of those buildings that gets a mixed reaction in Dublin.”
Owen says that a lot of Jando’s work is about the “recontextualisation of architecture within an urban ecosystem” and about how the buildings of a city function together. “The Liberty Moon piece is about making people look at Liberty Hall in a different, perhaps more cinematic, way,” he says. “It’s about reawakening our love affair with the architecture that we take for granted when we live in a city such as Dublin.”
The Liberty Moon print has become the company’s most popular product and the print won the accolade of Best Product in the gift category at the Showcase trade show 2017.
“Winning the Best Product award at Showcase earlier this year has opened so many doors for us in terms of sales, projects and collaborations,” says Owen. “We’ve even been invited to do a tour of the Liberty Hall building itself. It’s been amazing and we are kind of blown away by the reaction to the print.”
Owen and Julie opted for an attention-grabbing red hue for the print as a means of creating interest and as a nod to the brand’s Pop Art-inspired design sensibility.
The piece is part of the company’s "Concrete Moon" series of prints which centres on the relationship between nature and buildings such as Hawkins House in Dublin and London’s Trellick Tower.
Based between a studio in Smithfield and one in the Chocolate Factory in the old Williams and Woods building on Kings Inn Street in Dublin, Jando print on archival paper using pigment based inks which are guaranteed to retain their vivid colours for many years. The unframed prints are packaged in clear protective sleeves made from corn starch which are 100 percent biodegradable.
The A3 Liberty Moon print costs €30 unframed.