The meaning behind the symbols drives the design, as well as the simplicity of those symbols. “It’s about having a modern take on the symbol, particularly with regards the Celtic symbols,” says Áine. “The market is competitive in terms of Celtic design so it’s about finding a point of difference in that market. There’s a lot of research involved and a lot of reading.”
Examples include a new design she’s working on around the theme of well-being - symbolised by the 20th letter of the ancient Ogham alphabet which she says centres around the idea of "standing strong like a fir tree", as well as the Celtic bi-fold knot which is a universal symbol representing fire, earth, air and water - also used in the past by the Celtic druids.