Melissa Curry launches Póg collection on Aer Lingus inflight shopping

Photo of Melissa Curry launches Póg collection on Aer Lingus inflight shopping

Designer Melissa Curry has seen her jewellery worn by, and gifted to, many types of people - from those starting out on new paths in life to famous recipients such as former US First Lady Michelle Obama and her daughters.

The designer’s PÓG range of jewellery is now available in Aer Lingus inflight shopping in collaboration with Jigsaw, the National Centre for Youth Mental Health in Ireland.

Photo of Melissa Curry launches Póg collection on Aer Lingus inflight shopping

Her PÓG range of jewellery is designed to be a modern and sentimental range of Irish jewellery with a twist. Meaning “kiss” in the Irish language, the collection celebrates Irish heritage, whilst echoing the fun and good humour that Irish people are renowned for.

Echoing the traditions around the wearing of the Irish traditional Claddagh ring too, the PÓG can be flipped to be worn up or down depending on whether the wearer is “in love” or “up for a kiss” according to the designer.

“I felt that we needed a new gift for a modern Ireland,” says Melissa. “The PÓG celebrates our imagination, our fun and a little bit of Irish magic. A PÓG celebrates love in all its forms.”

Photo of Melissa Curry launches Póg collection on Aer Lingus inflight shopping

Melissa has also worked hard to create a plastic free jewellery range and with the PÓG range has managed to achieve this, with no plastic in the materials pipeline and with each item of jewellery presented in a biodegradable gift box.

Then there’s the charitable focus - Melissa has partnered with Jigsaw, The National Centre for Youth Mental Health in Ireland, with €1 from the sale of every PÓG item going to the charity. Jigsaw works with young people between the ages of 12 and 25 to provide non-judgemental and confidential support services, to carry out research and to educate people about youth mental health issues in schools, workplaces and community groups around Ireland.

Photo of Melissa Curry launches Póg collection on Aer Lingus inflight shopping

PÓG just one of a number of different jewellery collections that Melissa has produced including her sculptural Melissa Curry collection, her SUCCESS collection and her playful MC range.

“When an idea comes to me I usually sketch it out and build on it,” says the designer on her process. “The Melissa Curry collections are more sculptural, while our new finer ranges are much more technical, involving a very different process. I have collaborated with Anne Kernan, an amazing technical designer, who has worked on building and preparing our new collections. She has assisted us with production and helped us narrow down the target markets that we are currently designing for. There are a lot of steps to get a product ready for the consumer and it’s a long process but I think we are there now.”

The PÓG collection celebrates the beauty and imagination of the Irish. “There are around 80 million people who claim Irish decent,” says Melissa. “So I feel that PÓG has a great audience. We need a new gift that shows that we are a diverse country and a modern society.”

Photo of Melissa Curry launches Póg collection on Aer Lingus inflight shopping

Turning points in her career as a designer thus far have included being stocked in Liberty of London, having her SUCCESS necklaces gifted to the Obamas and having the SUCCESS range on Etihad Airways, airBaltic and on Virgin Atlantic flights. The designer is excited to have her PÓG range now for sale on Ireland’s national carrier, Aer Lingus's inflight shopping.

Melissa says that she most admires fashion designer Stella McCartney for her ethical credentials and that she seeks to emulate the British designer's ability to stick to her values and ethics.

“I think we are at a very interesting time - our planet now requires us to take control and therefore our values need shifting. The necessity for change is here and it is more important than ever that we, as consumers, try to buy consciously.” Melissa also credits her mentors Miriam Simon and Carmel Breamy for their advice and support.

Photo of Melissa Curry launches Póg collection on Aer Lingus inflight shopping

Ultimately, as a designer, Melissa says that she loves the sentimental aspect of jewellery - that she can create something that means a lot to her, certainly, but also to other people.

“In a perfect world, where budget and time were endless, I would create a global product that unites individuals in a supportive and uplifting manner, all the while staying true to a more eco-friendly and sustainable ideal. We have built and innovated behind the scenes, so if we had a cash injection now we would be well on our way. It's a long road ahead but an exciting one and PÓG is just part of that journey.”

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