His most well-loved piece, is, he says, his Heart of Gold pendant. “I think that there are a lot of reasons why people are given, or buy, my work. It’s in the design, how it’s presented, the name of the piece. If someone gives you a Heart of Gold it’s a powerful sentiment. It’s within that sentiment where the power of the work lies I think.”
“It’s humbling to think that my jewellery really means something to someone. The fact that it’s handmade and that the card that comes with the piece is handwritten, speaks on a subconscious level to people - it communicates the integrity of the jewellery to people and that’s very important.”
Alan Ardiff says that he doesn’t follow trends, though some of his pieces have become smaller - ironic, he jokes, as his eyesight gets weaker.
“I don’t follow trends. I’ve developed my own language. People who buy my work are buying into how I see things and how the piece moves. There’s no one else in the world who does what I do.”