While Anne says that she has tweaked her product range over the years to make it more commercial or wearable, she also says that it is vital for designers not to change their designs to suit individual retailers. “You want your product to be different to that of other brands - it’s a matter of research, getting out there and meeting your customer - seeing what they are selling and where your brand would fit,” she says.
At the inception of the business Anne rented her knitting machines from a supplier in Dublin and from LSAD. “The biggest step in terms of investment in machinery was when I won the contract to make 11,000 scarves for the Irish Government when Ireland held the presidency of the EU in 2013. I designed and manufactured a scarf that was given to visiting dignitaries. I had the knowledge that I had a large contract so I was then able to buy my first two machines," she says.
Anne had chosen to rent machinery in the early days of the business rather than outsourcing her production in order to keep her designs as close to the source as possible.
“The more you outsource your production the greater the chance of copying and dilution of your designs. I have a small label, which has grown, but in the beginning I wouldn’t have had the power to do anything about people copying my designs.”