Sadie Chowen of The Burren Perfumery featured in Future Proof in the Irish Times’ business pages. In the interview Sadie spoke of her decision to exit the export market in 2007 in order to sell direct to consumers and develop her e-commerce sales. The perfumery, which was founded in 1972, was bought over by Sadie in 2005 and has enjoyed year-on-year growth since then save for 2009 during the global recession. Since 2010, the company has enjoyed double-digit growth and now sells 120 products.
“There is very little you can buy today where you can actually see it being made and talk to those making it. Most people enjoy that experience, and the fact that we are not a brand available in every shop on every high street in Europe or the US, that we’re a unique experience, gives them in turn a story they own, that they can take away and retell,” Sadie told The Irish Times.