“I run my website, write blog posts, pack the orders and do all social media posts myself. It is interesting learning about new ways to market through online marketing as it’s ever-changing and evolving. When I started making jewellery there was no such thing as Facebook or Instagram. So over the years there has been immense learning with every aspect of the business and the making process and this is what I love.”
“Running a small independent business requires you to be a 'Jack of all trades'. Not only do you have to be extremely creative but you also need a good understanding of business and of how to get your product to market through all the different channels. Keeping my jewellery Irish made is also very important to me - that’s why every piece is still cast, finished and hallmarked in Dublin.”
Jennifer says that if budgets were no object she would create many more collections each year as well as spectacular show pieces and high-end jewellery featuring precious gemstones and pure gold. In the meantime her favourite piece in her current collection is the medallion necklace which depicts Grace O’Malley meeting Queen Elizabeth I in that fabled meeting of two powerful female leaders - which, while taking place centuries ago, still resonates today.