The OPTIMISE Design Ireland programme in conjunction with IEDR (IE Domain Registry) and the Local Enterprise Offices is now fully underway. Since the inception of the new programme in August 2017, over 40 businesses have had undergone a digital health check in order to enhance their digital presence and their competitiveness in the e-commerce space. It is expected that 100 of Design Ireland’s members will participate in the OPTIMISE Design Ireland programme by the end of this year.
Businesses taking part in the OPTIMISE programme are also eligible for the “Trading Online Voucher”, a match funding grant, via their Local Enterprise Office. Research shows that businesses who have engaged with the Trading Online Voucher Scheme report that their sales have grown on average by 21%, and companies that are growing are employing 1.4 more people to manage their online presence. Importantly, three in five are exporting for the first time.
Design Ireland businesses which have already taken part in the programme include jewellery brand Chupi, fashion designer Alison Conneely, KaroArt ceramics and handmade soft toy brand Red Rufus.